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‘AL THE ALMOND’ PLUSH
product | 2025
For Sight & Sound Theatre’s 50th Year Anniversary, the brand development team was tasked with creating merchandise that celebrated the milestone while strengthening the connection between the brand and its audience.
01
Sight & Sound offers plush characters for its individual shows, but there was no plush that represented them as a brand. This left an opportunity to create a keepsake that connected directly to the overall guest experience.
‘AL THE ALMOND’ PLUSH
product | 2025
For Sight & Sound Theatre’s 50th Year Anniversary, the brand development team was tasked with creating merchandise that celebrated the milestone while strengthening the connection between the brand and its audience.
01
Sight & Sound offers plush characters for its individual shows, but there was no plush that represented them as a brand. This left an opportunity to create a keepsake that connected directly to the overall guest experience.
‘AL THE ALMOND’ PLUSH
product | 2025
For Sight & Sound Theatre’s 50th Year Anniversary, the brand development team was tasked with creating merchandise that celebrated the milestone while strengthening the connection between the brand and its audience.
01
Sight & Sound offers plush characters for its individual shows, but there was no plush that represented them as a brand. This left an opportunity to create a keepsake that connected directly to the overall guest experience.
rough sketch
rough sketch
design sent to manufacturers
design sent to manufacturers
02
Inspired by their famous glazed almonds, I designed a playful brand character that transforms a recognizable part of the Sight & Sound experience into a collectible plush. Rather than tying to one production, Al represents the Sight & Sound experience as a whole.
02
Inspired by their famous glazed almonds, I designed a playful brand character that transforms a recognizable part of the Sight & Sound experience into a collectible plush. Rather than tying to one production, Al represents the Sight & Sound experience as a whole.
02
Inspired by their famous glazed almonds, I designed a playful brand character that transforms a recognizable part of the Sight & Sound experience into a collectible plush. Rather than tying to one production, Al represents the Sight & Sound experience as a whole.
03
I used the tag as opportunities to extend the brand beyond the plush itself. The playful backstory and “nutrition facts” were designed to create a personality, encourage interaction, and make the product more memorable.
03
I used the tag as opportunities to extend the brand beyond the plush itself. The playful backstory and “nutrition facts” were designed to create a personality, encourage interaction, and make the product more memorable.
03
I used the tag as opportunities to extend the brand beyond the plush itself. The playful backstory and “nutrition facts” were designed to create a personality, encourage interaction, and make the product more memorable.
