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MULTICULTURAL & INTERNATIONAL
STUDENT PROGRAMS
branding | adobe programs | 2024
For a final project, we were tasked with finding our own clients and I worked with The Multicultural & International Student Program at Messiah University. They work with multicultural and international students on campus, giving them a safe space as well as opportunities.
MULTICULTURAL & INTERNATIONAL
STUDENT PROGRAMS
branding | adobe programs | 2024
For a final project, we were tasked with finding our own clients and I worked with The Multicultural & International Student Program at Messiah University. They work with multicultural and international students on campus, giving them a safe space as well as opportunities.
MULTICULTURAL & INTERNATIONAL
STUDENT PROGRAMS
branding | adobe programs | 2024
For a final project, we were tasked with finding our own clients and I worked with The Multicultural & International Student Program at Messiah University. They work with multicultural and international students on campus, giving them a safe space as well as opportunities.
01
After brief client questionnaire, early rough sketches for logo ideas were done based on nouns that encapsulated the organization and brand.
02
They requested a logo and I was able to pull from their existing brand identity with color and iconography. Hands and handprints were the main focus as they’ve timelessly represented diversity and identity.
01
After brief client questionnaire, early rough sketches for logo ideas were done based on nouns that encapsulated the organization and brand.
02
They requested a logo and I was able to pull from their existing brand identity with color and iconography. Hands and handprints were the main focus as they’ve timelessly represented diversity and identity.
01
After brief client questionnaire, early rough sketches for logo ideas were done based on nouns that encapsulated the organization and brand.
02
They requested a logo and I was able to pull from their existing brand identity with color and iconography. Hands and handprints were the main focus as they’ve timelessly represented diversity and identity.
unselected brand directions
unselected brand directions
unselected brand directions
03
A person was added as the negative space into the hand in the final logo and direction selected to also further reflect the student and mentor relationship the MISP office has with students.
Wanting to keep their original palette, I updated the colors to keep them bright and inviting but sophisticated. Typefaces that worked well with the university’s brand were chosen since the organization has to exist within the university’s brand as well.
03
A person was added as the negative space into the hand in the final logo and direction selected to also further reflect the student and mentor relationship the MISP office has with students.
Wanting to keep their original palette, I updated the colors to keep them bright and inviting but sophisticated. Typefaces that worked well with the university’s brand were chosen since the organization has to exist within the university’s brand as well.
03
A person was added as the negative space into the hand in the final logo and direction selected to also further reflect the student and mentor relationship the MISP office has with students.
Wanting to keep their original palette, I updated the colors to keep them bright and inviting but sophisticated. Typefaces that worked well with the university’s brand were chosen since the organization has to exist within the university’s brand as well.
